About Beat the VirusOur coalition of experts in public health, data analytics, media and marketing is focused on empowering people with information we need during every stage of the fight.
Delivering trusted information in a fragmented space
In responding to the coronavirus during the coming months, the U.S. will face a series of challenges ranging from social distancing to mass-scale testing, caring for the sick, and eventually returning to “normal” life in a responsible way.
With our fragmented news and social media ecosystem, logical sources of trustworthy public health information (public health agencies and news organizations) are challenged to reach people with messages that are consistent, up-to-date, understandable and actionable.
Connecting to our mission
We're leveraging a network of public health experts to track the pandemic and recommend behaviors to help people stay healthy and prevent the spread.
We've built a community of social influencers – artists, athletes, celebrities and creatives – who are using their voices to amplify #BeatTheVirus
We deploy state-of-the-art media analytics to guide the development and delivery of #BeatTheVirus communications across U.S. audiences to support public understanding.